Translation in itself is not always the answer to your language requirements, in particular where marketing or creative material is concerned. When copy needs to be adapted so it feels as if it has been written specifically for a market or key phrases such as a play on words or alliteration need to be maintained, literal translation is not the answer.
Translation within a company can be a contentious issue at the best of times. Country managers often feel they are left out of the process and will often quite rightly complain about the quality of material translated.
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